Before the COVID-19 scenario, the world was busy adapting to various things, one of them being innovative marketing campaigns. Since social media is one of the most popular platforms for the citizens of the virtual world, most of the online marketing craze was shifting there. Billions of dollars were spent a day to reach the audience on various social media platforms, and most companies gained their momentum from such explicit campaigns conducted by marketers.
But the advent of COVID-19 changed everything. The preconceived notions of ‘normal’ took a 360-degree turn, and what the world achieved was a ‘new normal’ that is likely to change everything in the post-COVID scenario.
One of the most affected areas will be social media marketing but in a positive way. It has even more following than it used to and is experiencing new trends like never before. Marketers are, of course, keeping a steady watch on all the latest ongoings of the platforms and are ready to tap into the new changes there.
How Will Social Media Marketing Change In The Post-COVID-19 World
The COVID-19 pandemic has efficiently managed to quarantine a majority of the global population, enabling them to view the virtual world with more prominence. There has been a surge in the usage of online resources and platforms, and marketers could not have been more excited to see how their new experiments work out.
Here is a list of things that are likely to make a huge impact on social media marketing campaigns in the post-COVID world:
- There will be an increased demand for social media presence and creative fields: Social media marketing gained its traction in the last few years, but following this pandemic period, it is likely to boom like never before. And something that will inevitably rule over all such platforms is creativity. People are taking notice of creative solutions to a problem, they are paying more attention to artists, and marketers are sure to tap into this.
For example, in the case of Instagram marketing, people will be more interested in creating content that has creative appeal, rather than something generic and mechanical. Moreover, companies that underestimated the power of social media previously are already rushing to make an impact there. This is bound to raise the number of jobs pertaining to social media, and subsequently, will drive a rise in rates.
- Video content is likely to make a greater impact: Videos have been one of the most popular methods of producing digital content. After the creation of YouTube in 2005, the world began looking at videos differently. And that impact is likely to happen again after the pandemic has died down. Creators across multiple domains already realise the importance of video marketing, and this will increase further in the near future. Reason? Videos convey a lot more in less time than a piece of writing and are much more interactive than an image. Social media marketing will witness a surge in creative video advertisements quite soon.
- Content will have more appeal than ever before: ‘Content is King’, but in the post-COVID world, it will be promoted to the designation of ‘God’! Never before has content been so important as it is now. There is the logic behind this, too. Earlier, the time spent on social media was restricted by a busy cycle of regular events driven by the career choices of a person. Now, however, due to the quarantine period, people are using the platforms a lot more. This drives them to a lot more content than they are used to. Hence, it is easier for them to note the authenticity and depth of a blog, a video, or the information conveyed through an image. Therefore, to retain their target audience, it has become crucial for the marketers and content creators to be more innovative. Needless to say, this trend is here to stay.
- Quality engagement within communities will thrive as main factors of marketing campaigns: Engagement within communities was comparatively superficial but no more. This change in dynamics is simply because people have the time to value quality now. For example, if one was to ask for some tips to get more Instagram followers, earlier the community would have been more likely to present generic answers. Now, however, the community has the time and perseverance to provide tailored solutions for such queries, which is also because this increases their credibility now by manifolds.
- Honest feedback and a feeling of empathy will be highly valued on social media: This point is in conjunction with the previous one. People all over the world are suffering from the effects of COVID-19. There is a lot of uncertainty around the planet, and everyone is trying their best to live a life as normal as possible.
In such a scenario, people have become more empathetic towards one another, a feeling that has given rise to a lot of honesty among the global community. As a result, they are more likely to appreciate a marketing campaign that is honest and genuine in its approach than one which tries to validate them falsely.
Conclusion
The post-COVID world will be an interesting place to live in due to the decrease in superficiality and an increase in honesty and empathy towards one another. This will definitely impact the way people designed marketing campaigns, which will probably change to become more authentic and genuine in approach.
