For each digital channel: SEO, paid search, email, display, social, blog, and webinar. There are certain foundational skills. These skills will help you at each step of your digital marketing career giving you a competitive edge. Digital Marketing Books That you must imbibe before you start or while you are practising digital marketing.
Learn how to create content that performs and drives better results online with four proven steps to content marketing. list of 10 books that you must read to learn these foundational digital marketing skills.
The List Of 5 Best Seo Books:
1. Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability
Krug published the first edition in 2000 and the book has been the bible of user experience since the early 2000s. Web sites are the primary interface between most businesses and their customers. So all the great marketing campaigns in the world won’t work well unless the site is effective at handling the customers marketing brings to it.
Download a free site style guide checklist to help you communicate your message to more customers.
The title is the recurring theme of the book: customers should not have to figure out or interpret your site, it should just work the way they expect. He adds his web facts of life to guide us:
1. We don’t read pages. We scan them.
2. We don’t make optimal choices. We satisfice them.
3. We don’t figure out how things work. We muddle through. For the most part, be conventional and don’t try to reinvent the wheel each update or release.
The book is shortish at 191 pages and uses the principles he recommends. It is colorful, uses high-contrast layout, and is very skimmable with clear headlines and subheads. Every marketer with a web site needs to read this book periodically.
By Steve Krug
2. Made to Stick – Why Some Ideas Survive and Others Die
The objective of the campaign was to strengthen Coke’s relationship with youngsters in Australia. The company personalized each bottle of coke with 150 popular names. It was able to sell a whopping 250 million coke bottles and cans in the region that summer. The campaign was then replicated in 70 countries including the United States. The brand also sold personalized coke bottles with first names, nicknames, and logos from their website.
Yes, that’s why every digital marketing campaign also needs a big idea.
In this book, you will understand how to make ideas stick. It also explains the ‘Velcro Theory of Memory’ to help you learn how to conceptualize better ideas. After reading this book you’ll definitely find yourself to be a more effective communicator while you’ll also learn the “Made to Stick Success Formula”.
by Chip and Dan Heath
3. Digital Marketing For Dummies
So my recommendation is Digital Marketing for Dummies published by Wiley, a BrightEdge customer. This book is an excellent reference, and it includes many practical, specific, and current details, insights, and advice.
It’s a very readable 300 pages and covers the customer journey, marketing planning, landing pages, blogging, SEO, SEM, social, paid display, email, and data and analytics. Get a checklist of the marketing stack of technology categories.
I like the focus on landing pages, which often get lost in the shuffle of channel and media planning as a high-leverage link in the funnel chain. They also reiterate the importance of the offer and revisiting and tuning the offer regularly. They provide 57 blog category ideas, including List, How-To, Research, Stat Roundup, People to Follow, Parody, Issue, Comparison, What-If, Challenge, and Products Tips to name just 11.
On email, the recommend writing to answer the four questions: Why now? Who cares? Why they should care? Can you prove it? They introduce data.studio.google.com for visual reporting.
Chapter 14 is The Ten Most Common Digital Marketing Mistakes and includes ten classic errors to avoid, like being product-centric, not aligning Marketing’s goals with Sales’, and the distraction of shin“A community is a small or large social unit (a group of living things) who have something in common, such as norms, religion, values, or identity.”
By Ryan Deiss and Russ Henneberry
4. Tribes – We Need You to Lead Us
Sephora, a popular beauty brand created a community of those who are interested in sharing beauty tips and ideas. The brand created value for its prospective customers by creating a platform where they can discuss, learn and make the right choice while purchasing beauty products. The platform, which is absolutely free to use, has now turned into a bustling community – a source of regular business for Sephora.
This book beautifully explains how humans have an inherent tendency to form groups and communities. These communities follow an idea and a leader.
The digital platforms of today have enabled more and more such groups and communities to be formed (Eg. Facebook groups).
by Seth Godin
5. Hug Your Haters: How to Embrace Complaints and Keep Your Customers
As a digital marketer, you may come across unpleasant situations on social media. There are times when the customer is not happy with the service and they need to vent it out. As a customer of a popular cab service OLA, I did the same.
My daughter had to attend her friend’s birthday. Due to unavailability of a cab and late response from the customer service team, she had to miss the party she had been looking forward to for days. I decided to respond to OLA on Twitter.
The customer care representative called me and apologized for incorrect allotment of the cab and assured that the situation would not be repeated. Somehow I was still quite annoyed and dissatisfied with the response I received.
Source: INC42, brightedge
