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Innovative Marketing Ideas Of Real Estate

Innovative Marketing
Written by Akash Sharma

Marketing for real estate requires various strategies to be followed. The agent has to determine the needs of his/her potential buyers and the best way to connect to these buyers. There is a real estate marketing tool to benefit the agents. Some strategies are mentioned below to get buyers interested in the listings of the agent –

1. Learn About The Buyer

To connect with a person and to know his/her needs, one has to have knowledge about that person. The agent must know about the buyer’s interests like his/her current financial situation and his/her need for a property.

For each type of property, the agent has to determine the list of buyers who might be willing to buy. Analyze the target audience based on their age, residential location, work location, family type, and size.

Know about the kind of profession the target is in, the interests and hobbies of these people. Also know about their needs, if they are looking for a place. The agent might have a similar type of place in his/her listings.

There might arise a question on how to learn such personal things about the buyers. You
cannot gather this information from online profiles. Here are some ways for the same:

  • Do surveys through emails or SMS.
  • Use social media accounts to collect the interested audience.
  • Organize events to spread awareness about the pros and cons of buying and selling.
  • Encourage people to reach or comment on these platforms and provide feedback to these people.
  • Call the potential buyers personally to know about their interests.

Create campaigns that target specifically to the potential buyers for each property in the list. Engage more with people through calls, texts, emails, social media, to gather as much
information as possible.

 

2. Share Personal Or Known Experiences

Rather than selling the property, try to share the emotion behind that property. Generally,
people that are buying a residential property have an interest in the welfare of their families. Target the benefits of purchasing a residential property.

Put up offers to attract buyers that might show interest in investing in the property. Property specifications need to be delivered efficiently, but that is not enough. Sell the experience of the property; it might be a personal experience or the seller’s experience.

Attract the interest of people by talking about various aspects offered by the property. A nearby magnificent site or the greenery of the place, talk about these things. Inform them about the accessibility of products and services from the property. Entertainment areas, restaurants, luxuries and other essential services should all be highlighted.

People will show interest if prior experiences are attractive. Costing won’t be an issue when
other aspects are benefiting the buyer. But if you mention bad experiences, you might suffer a great deal. Cons of the property site may lead to losing the buyers if any are interested.

 

3. Use Traditional And Digital Methods

Today, almost all real estate buyers are online. The agents have to increase their digital
engagement to connect with these buyers but do not forget the traditional methods.

Put up advertisements in the newspaper of upcoming events and property listings. Reach
nearby people by talking to neighbours and learn their interests. This will reach only a limited number of people.

Digital ways remove the limitation of the traditional methods. It allows anyone to reach a large number of people and find potential candidates for buying. Combine the older and digital ways to get the desired result.

  • Organize events, distribute flyers, and go live on social media.
  • Publish property listings on newspapers as well as social media.

Organize open houses to reach the accessible population. Buyers searching for a property might be looking for property listings and open house events.

 

4. Video Marketing

Video is the best way to gain interested candidates for real estate marketing. Hire a
promotional video creator. He can record and put up videos regularly. Some interested buyers might be waiting for the right price and the right property to grab on.

Not many people can attend open houses, hence try to go live during an open house event.
InVideo is an excellent tool to help you with video marketing. Once you know about your buyers, try to interact in similar ways. For first time buyers, explain aspects related to buying of property, rather than making calls where you can’t know exactly what the person is thinking. Try to communicate with videos.

 

5. Automate, If Possible

To market for real estate is a massive time-consuming job. It might take up all of your time. You might be busy with other stuff like meetings, seller summits, and similar work. There is hardly any time available to give to marketing.

Use software and tools to automate social media promotions and ads. Sending regular emails, updating social media content, appointment reminders, all such tasks can be performed with the help of the tools available.

Thus, use these strategies and see which ways apply to the people. Keep testing new strategies if old ones do not work. Participate in events to learn marketing for real estate.

About the author

Akash Sharma

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