Each and every business in the world thinks that buying an email list can boost up their business by providing more leads, more sales and they’ll be having a rapid growth by sending emails to the contacts in the email list.
However, buying an email list is not so effective and today I’m going to discuss 10 reasons why you should never buy an email list.
1. Engagement Ratio
Engagement is all that matters, all of the experts in market are basically against you. The first step is those people opening your emails or are they just ignoring, deleting or sending your email to the spam folder?
At the very first you have to convince people to open your email, by writing a catchy subject and make sure you provide them values. While buying an email list your engagements ratio will always suffer.
Answer me this? 1000 active subscribers who read your emails patiently or 2% of your 50,000 subscribers, while most of them just ignores.
2. It Can Have A Negative Impact On Your Business
Bought emails can always have a negative impact on your business, you want to know how? Just think of a business who constantly keeps on sending promotional emails to you. It creates a bad impression on all of the consumers, they remember your brand name and then they keep avoiding you.
3. Are Those Contacts Exclusive?
The companies who are selling email contacts, make money by selling those contacts over and over again. So, most of the receivers get a lot of promotional emails and at a point they choose to deactivate their email and activate a new one.
4. Chances Of Getting Marked As Spam
When you’ll keep on sending emails to a consumer who doesn’t want to hear about your business, he/she will mark you spam or block you. After a certain amount of reports, email clients like Google, Yahoo and etc mark your business spam.
Which will lead your emails to go in everyone’s spam box and no one likes spam emails.
5. Qualified Contacts
A qualified contact is a person who wants to hear and learn more and more about your business. However, as I mentioned above these companies make money by sending same data over and over again. You can’t get qualified contacts while buying an email list, you may get lucky with a few.
6. You Could Get Fined
It sounds crazy to get a large number of contact details overnight but these emails can put you at a high risk. If you get marked as spam a lot of time, you can be charged a fine up to $16,000, which is huge and nobody wants that.
7. Scam
A lot of email list service providers guarantee you targeted emails, however the same list is being used by so many people. Most of the emails are dead accounts and no one is operation them. You’re likely to get scammed by these providers.
8. Cost-effective
These email list doesn’t cost you too much, but even it costs 100$ for 100,000 emails it’s a total waste.
9. Qualified Contacts Are Never On The List
Qualified contacts are never on the list because buying an email list means you’re buying subscribers not subscription. There’s a huge difference.
10. Email Owners Don’t Know You
No one buys anything from anyone they don’t even know, they’re most likely to ignore your emails or get annoyed.
So, these were some reasons you should never buy an email list. You should build your own email list through social media and website newsletter signup, It is much more effective. You can also use email extractor software to extract contact details from websites.
About Author:
Ashish Kumar is a web developer freelancer and founder of We Bring Ideas who likes to share his ideas through blogging. He has helped many small & large businesses to improve their online presence.
